As part of its innovative fundraising strategy, Thai AirAsia has launched a crowdfunding campaign that allows retail investors and the general public to invest in the company and support its journey to recovery.

The debenture is now available for subscription through the Peer Power investment platform at peerpower.co.th. The low minimum requirement for investment will enable retail investors to actively participate in the drive, AirAsia said in a statement.

The airline added that it is confident of strong support from the investing public towards the campaign, drawing from positive signals from the airline’s restart of domestic flights, with 11 routes to be brought back into service from September 3.

Thai AirAsia CEO, Santisuk Klongchaiya, said that throughout the Covid-19 situation, Thai AirAsia continued to receive strong support from those outside the company who have remained confident in its growth potential and wish to support it so that it can quickly return to pre-pandemic health.

“We thank everyone for all of their support throughout this difficult situation. This crowdfunding campaign will be another avenue for people to show their support,” he said. “We are touched by the positive response that we have received so far that shows how much support and confidence the public has in AirAsia, which is just as important to us (in) overcoming this crisis.”

The campaign marks Thai AirAsia’s first foray into the new and increasingly popular funding alternative, which was recently approved by the Securities and Exchange Commission.

Proceeds from the crowdfunding campaign will allow Thai AirAsia to shore up its short-term stability. It will be concurrently maintaining its existing funding plan, which consists of a capital raising and a business restructuring of Asia Aviation.

 

 

 

TTG Asia