Tourism authorities are planning to market Loei province as a world-class destination, as the government works on stimulating the country’s tourism sector.

The Designated Areas for Sustainable Tourism Administration (Dasta) said Loei possesses a diversity of natural resources, culture and ways of life that can be presented as part of a “Leisure in Loei” promotion.

The province’s safety measures, cleanliness and sustainable tourist attractions also meet the Global Sustainable Tourism Criteria, Dasta said.

Loei’s Chiang Khan district already welcomes more than a million visitors every year and is expected to be added to the Sustainable Destinations Top 100 list next year.

Meanwhile, in a bid to revive the tourism industry and woo tourists in the fallout of Covid-19, the Tourism and Sports Ministry will next month launch an “Explore Unseen Thailand” promotion, which will focus on lesser known provinces like Loei.

The Nation