InterContinental Hotels Group (IHG) has signed a franchise agreement with long-term partner Kew Green and real estate developer Siamese Asset to expand its Crowne Plaza brand in Bangkok.

Come 2025, the Crowne Plaza Bangkok Rama 9 hotel will open in a prime city location, close to the Thai capital’s new CBD.

The hotel will be located in the mixed-use development, Siamese Rama 9, which also houses high-end apartments, office space and a mall. It will feature dining outlets, meeting rooms, a fitness centre, swimming pool and rooftop garden. The Plaza Workspace, a new take on the traditional hotel lobby, will provide a space for guests to work, meet and socialise.

The signing marks IHG’s first franchise agreement in Thailand, made possible by a joint venture between Kew Green and Siamese Asset. It comes after the signing of Crowne Plaza Bangkok Grand Sukhumvit last month, expanding the brand’s footprint to three hotels in the capital.

IHG currently has 31 hotels in Thailand operating under seven brands: Six Senses, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, and Staybridge Suites; with another 30 in the pipeline.

TTG Asia