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Jump In Domestic Tourists To Thailand’s West During Rainy Season: Study

26 Aug, 2019

Thailand’s rainy season is typically associated with travel to the western region, where nature becomes its most beautiful during the period.

Despite the weather, new data from has revealed a 26-per-cent jump in searches among Thai travelers for accommodation in the Western region from 2018 to 2019.

According to search data from, local searches for hotels located in Thailand’s western region, including Kanchanaburi, Ratchaburi, Phetchaburi, Tak and Prachuap Khiri Khan, increased by 26 per cent during May to September 2019, compared with the same period of last year. 

Perhaps surprising to some, the most desired province for Thai tourists in the Western region this year during the rainy season is Ratchaburi – which experienced an 83-per-cent rise in searches for overnight accommodation in 2019. 

Other Western provinces experiencing an increase in search volume included Phetchaburi (31 percent), Tak (19 percent) and Prachuap Khiri Khan (18 percent).

“The data indicates a positive, upward trend in travel to Thailand’s Western region, especially during the rainy season. Come rain or shine, locals are still willing to travel to great lengths to explore regions with natural, untouched beauty for truly rewarding experiences,” Jessica Chuang, the regional marketing director for Greater China, Southeast Asia and India, said.

“With a wide range of accommodation options, [the brand] aims to provide more inspiration and opportunity for travellers to stay in hotels they never knew existed – whether they are in the forest, the jungle or even up a mountain!” she said.

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